Description:

Bell engaged members of Score Marketing Inc. (via Fusion/Cossette) to develop and implement a comprehensive plan to leverage its sponsorship rights related to the 2006 Canadian Olympic Team for the Torino 2006 Olympic Winter Games. 

Goals of the activation were: i) building Bell brand ii) accelerating growth iii) engaging employees

To accomplish these objectives, we developed a plan that included the following elements:

Television, print, OOH and web, Point of Sale (POP) & promotional collateral.  Members of Score Marketing Inc. (via Fusion/Cossette) worked with Bell to develop the Bell Olympic website, the Frank and Gordon creative platform, client hosting and hospitality programs, employee engagement tactics, the consumer activation plan, public contests, and a variety of athlete programs, events and presentations. 

Results:

°        Ranked #1 nationally and in regions for "ads most liked"

°        300+ million delivered TV impressions

°        10% average increase in-store traffic

°        2.4 million unique online visitors

°        300,000 consumer interactions

°        21 million media impressions

°        24,000 Samsung a740's sold

°        Bell ranked #1 in awareness