Fusion - People From Cossette

Cause Marketing for the Holidays   During the 2009 holiday shopping season many brands benefitted from being associated with non-profit organizations.  Moving towards the 2010 holiday season, the momentum of cause marketing continues to increase setting a stage for many brands to showcase their social responsibility.  So what can we expect? Consumer engagement has always been a key ...

Posted in activation , Cause Marketing , Scoreinc , Holidays , Campaign  |  0 comments

Cause Marketing for the Holidays   During the 2009 holiday shopping season many brands benefitted from being associated with non-profit organizations.  Moving towards the 2010 holiday season, the momentum of cause marketing continues to increase setting a stage for many brands to showcase their social responsibility.  So what can we expect? Consumer engagement has always been a key ...

Posted in activation , Cause Marketing , Holidays , Campaign , FUSION  |  0 comments

  Carbon Neutrality - The New Event Standard Throughout the world, major sporting events are being recognized as having a global environment impact. Although green practices are normally followed by event attendees (recycling, not littering) they are often not put in the forefront of the planning and event wrap up phases. In efforts to change this mentality and set a standard for future ...

Posted in Sponsorship , activation , Green , World Cup , carbon offset , event  |  0 comments

  Carbon Neutrality - The New Event Standard Throughout the world, major sporting events are being recognized as having a global environment impact. Although green practices are normally followed by event attendees (recycling, not littering) they are often not put in the forefront of the planning and event wrap up phases. In efforts to change this mentality and set a standard for future ...

Posted in Sponsorship , activation , Green , World Cup , carbon offset , event  |  0 comments