Fusion - People From Cossette

Cause Marketing for the Holidays   During the 2009 holiday shopping season many brands benefitted from being associated with non-profit organizations.  Moving towards the 2010 holiday season, the momentum of cause marketing continues to increase setting a stage for many brands to showcase their social responsibility.  So what can we expect? Consumer engagement has always been a key ...

Posted in activation , Cause Marketing , Scoreinc , Holidays , Campaign  |  0 comments

Cause Marketing for the Holidays   During the 2009 holiday shopping season many brands benefitted from being associated with non-profit organizations.  Moving towards the 2010 holiday season, the momentum of cause marketing continues to increase setting a stage for many brands to showcase their social responsibility.  So what can we expect? Consumer engagement has always been a key ...

Posted in activation , Cause Marketing , Holidays , Campaign , FUSION  |  0 comments

  Cause Marketing is becoming an increasingly popular marketing tool - and for good reason.  A number of recent studies have documented the fact that a large percentage of consumers carefully consider a company's reputation when making their purchasing decisions. In fact, 8 out of 10 consumers prefer to do business with companies and organizations that support causes, and 41% or ...

Posted in Cause Marketing , Strategy , objectives , Metrics , Results  |  0 comments

  Cause Marketing is becoming an increasingly popular marketing tool - and for good reason.  A number of recent studies have documented the fact that a large percentage of consumers carefully consider a company's reputation when making their purchasing decisions. In fact, 8 out of 10 consumers prefer to do business with companies and organizations that support causes, and 41% or ...

Posted in Cause Marketing , Strategy , objectives , Metrics , Results  |  0 comments