Description:

Members of Score Marketing Inc. (via Fusion/Cossette) were asked to develop a comprehensive activation program to ensure Canada Post had a dominant onsite presence and was recognized as the main sponsor of the Freestyle Ski Team.  The program included elements such as Advertising, On-site and On-Course Branding Employee Engagement, Hospitality tent, and Consumer Experience tent.   In Addition, we also developed a national advertising campaign that showcased Canada Post's support of the Canada Post Freestyle Team. The campaign included Print, TV, Web, Out of Home, and POP.

Results:

• 70% of spectators surveyed recalled Canada Post as the main sponsor of the event (non aided).
• Approximately 2,000 spectators entered the Canada Post tent over the two day period.
• 23,706,997 web impressions delivered (online campaign, including contest and events banners)
• 2,415 trucks across Canada were decorated with Canada Post Freestyle Team signage

 

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